Best Practices

This article appeared first on inma.org   With frightening regularity, I hear newspaper executives talking about the shortcomings of regional news publishers in digital advertising

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss

Today’s post, I want to make about how to get the cheapest banner designs and the cheapest creatives to scale local advertising in the long

Publishers always ask me about our obsession with the long tail of advertising sales. And I really wanted to make this article to explain a

Today I wanted to show you a few nice best practices and showcases where we see some nice successful digital campaigns for small and medium

Lately we came across the same 3 big challenges of successful local display advertising that we have to get out of the way to make

Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online

We do believe that we live in the age of e-commerce we live in the age of subscription revenues we need to transform local advertorials