Best Practices

This article appeared first on inma.org While in print, SMB advertisers are a very relevant source of revenue but also relevant content for readers who

This article appeared first on inma.org Probably the last decade was a massive blow to the acceptance of digital advertising. This one red shoe you

This article appeared first on inma.org In many countries, local newspapers have been in sharp decline. Too often a drop in local relevance or interest,

This article appeared first on inma.org   With frightening regularity, I hear newspaper executives talking about the shortcomings of regional news publishers in digital advertising

This article appeared first on inma.org Falling budgets Budgets that big national advertisers and especially e-commerce giants are spending in digital and programmatic are falling

This article appeared first on inma.org Local SMB print advertisers are still a relevant revenue share for regional publishers. But in many publishing houses the

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss

Please find the most important news for advertising executives in the news publishing industry that want to make money with advertising online, offline and cross-media. Here’s what we saw